Follow Me Express

Follow Me express are the fabricated Mobile display Units which are running simultaneously covering Pan India in 2 months. Hitachi are covering 36 cities through them.

This campaign is inspired by the name of the newly launched product ‘ACE Follow me' where AC follows you on your movement .Follow me express van follows the prospective customers to their city, provide the customer support, benefits and details at his own doorstep… We running follow me express with following Objectives

• To synchronies the premium standards of Hitachi and the target segment together in the activity
• To make the Customer feel and experience the new technology through live demo
• One – to – One contact with the Customers. To give product information to the customer about new feature of the product through demo inside the Mobile Demo Unit
• Connect the promotion with the ATL for high recall value of the product and its brand
• To communicate and make customer aware about Hitachi ACs as a Star Rated product with new and innovative technology

If you happen to it see it and experience the product then please write back to us with your valuable feedback on corporate@hitachi-hli.com